Cold War Sewing Machines: Production and Consumption in 1950s China and Japan

Abstract

With the consumption turn in the humanities and the social sciences, a phenomenon evident in English-language scholarship from the 1980s onward, production ceased to command the attention it had once received from historians. A recent (2012) study of the sewing machine in modern Japan by Harvard historian Andrew Gordon demonstrates the effects: what could feasibly have been published under the title Making Machinists was instead marketed as Fabricating Consumers. What does it mean to talk about consumers in 1950s Japan, a time and place of hard work, thrift, and restraint? For Gordon an important premise was the role of women in the postwar economy. This provides a point of departure from wh..